But most important to the reusable cup goal are trends of increasing sales from cold drinks, increasing customization, and an increased correlation to its Rewards program. The company says it is now serving more customers during peak hours than it did pre-pandemic. To date, the reusable cup option has only been offered to customers who order in-store.īusiness has improved for Starbucks - the stock is up 27% in the past year, though its stock market performance has softened this spring. That is a big shift for a company that as of last quarter said mobile ordering, drive-thru and delivery made up 74% of sales. store locations allow customers to use reusable cups - which it first unveiled in March 2022 - for all store visits, whether it's a counter, drive-thru or mobile order. But if you never knew the option existed, lost your reusable cup a decade or more ago, or simply gave up after forgetting to bring it with you and allowed mildew to grow, the biggest change in reusable coffee cups is still on the way from the coffee chain, which uses an estimated 7 billion disposable cups every year, comprising (along with lids) roughly 40% of the company's packaging waste.īy the end of this year, Starbucks has committed to having all U.S. Since 1985, Starbucks has allowed customers to order with their own personal reusable cups at a store counter, offering a 10-cent discount for customers that chose this sustainable option. Personal Loans for 670 Credit Score or Lower
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